在伦敦，泰特美术馆有两座，一个是泰特不列颠美术馆(Tate Britain)，另一个是泰特现代艺术馆(Tate Modern)。两者地理位置差很远，不过他们有自己的接驳船在泰晤士河接送游客。两个美术馆，一个古典一个现代。以下是Practise工作室为泰特美术馆做的部分平面设计：
James Goggin set up his graphic design studio, Practise, in 1999 after completing an MA in Graphic Design at London’s Royal College of Art. The studio currently consists of James and assistant Annette Lux. He regularly collaborates with fashion designer/illustrator Shan Connell; designer Sara De Bondt; various fellow graphic designers as well as interns, programmers, industrial designers, illustrators, photographers, printers, curators and writers. Practise works across various media: from books, posters, typefaces, identities and stationery to exhibition design, signage, short films, title sequences and websites. James was art director of progressive music magazine The Wire between 2005 and December 2007. Fonts designed by Practise are available through the Swiss type foundry Lineto.