MTV真人秀节目《16 and pregnant》相关设计

2010-07-30 00:55 真人秀 MTV 电视 美国

http://www.ad518.com/article/2010/07/976

MTV公司委托我们设计《16 and pregnant》电视节目的形象识别系统。《16 and pregnant》是MTV推出的系列真人秀电视节目,讲述高中女生早孕的故事,并于2009年6月在美国开始播放,现在已经播放第二季了。

我们被要求为该节目创作新的视觉识别、印刷品和视频广告。象所有美国电视节目一样,我们首先得为节目做一些基础性的工作。我们为这个节目的年轻受众设计了新的品牌标识、品牌插画,并在此基础上进一步延伸,产生很多的变化。对我们来说,主要的挑战来自于它是个影响世界各地的大型节目,我们为此制作了一套详尽的视觉指导手册,并通过丰富的系列图形带给节目新的活力。我们还参加了摄影活动和电视广告,为电视广告开发的图形同样为节目注入了情感。

这个项目是我们与位于布宜诺斯艾利斯的MTV世界设计工作室合作完成的。


We were commissioned by MTV to create the identity of the 16 and pregnant TV show. 16 and pregnant is an MTV reality series that follows the story of pregnant girls in high school, and has started in the USA in June, 2009.

We were asked to make a new id, print and video for the rest of the World TV show launch campaign. However, we had to do this regardless base of the current identity from the USA TV show. We create a fresh identity that identifies with the youth MTV target, a brand illustration and brand gradients. The primary challenge for us was working with a huge MTV Project that would be develop around the world, so we produced a comprehensive set of guidelines and brought the brand to life on a large series of graphics. We also participated in the photography campaign and the TV commercials. We develop the graphics for the TV commercials and get in charge of the motions for it.

Created in collaboration with MTV World Design Studio Buenos Aires.

本案例参与人员详细名单:
VP Creative: Sean Saylor
Creative Director: Juan Frontini
Art Director: Nacho Gil
Copywriter: Nico Sommer
Manager WDS: Jose Marfil
Producer: Delfi Chiesa
Photography: Nacho Ricci
Video: Primo Bs. As.
Commercial Directors: Nico, Martin y Luis Mermet.

案例链接:http://www.behance.net/Gallery/MTV-16-_amp-pregnant/358834
节目链接:http://www.mtv.com/shows/16_and_pregnant/season_2/series.jhtml

本文地址: http://www.ad518.com/article/2010/07/976


 

 

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