1976 Olympic Macot – Amik
Designers: Yvon Laroche, Pierre-Yves Pelletier
Guy St-Arnaud & George Huel
Client: Montreal Olympic Committee
“Amik” the beaver was chosen as the official mascot for the Summer Olympic Games of Montreal, 1976. The name “Amik” means beaver in the Algonquin language. This is one of the few times that the Canadian identity of the beaver was done well, with no cheese or kitsch. Still solid thirty years later!
- Todd Falkowsky