————————奥迪标志2009 | Audi New Logo 2009

2016-04-20 13:12 Meta 奥迪 汽车 德国

http://www.ad518.com/article/2016/04/8953

 

   

 

奥迪:扁平化的新标志 | Audi New Logo

奥迪已经宣布在法兰克福车展上推出最新设计的标志,这也是奥迪为纪念品牌诞生100周年庆祝活动的第一步。

新车标“比前身更加的进步”,一位来自奥迪负责营销和销售的董事会成员表示“新车标给予用户一个明确的承诺——奥迪所有雇员有义务使我们的设计更具有创新性,让我们的动力系统更加有效,同时让我们产品范围更加的广泛” 

新奥迪的车标采用了更加大胆的设计,在外观上进行了少量的修改,比如改变了大小,颜色更加富有光泽,看起来也更加轻巧。

奥迪著名的四环标志代表了四个汽车品牌:奥迪(Audi),小奇迹(DKW),霍希(Horch)和漫游者(Wanderer)。四大品牌后来组建了汽车联盟股份公司(AutoUnionAG)。奥迪历史文化部见证并再现了奥迪源远流长、沧桑与辉煌并存的百年成长历史。

As part of its week-long centennial celebration that included news about the upcoming release of the S5 Quattro — which might mean something to autophiles, but not much to me — Audi unveiled an updated logo that gave a new shine to the four interlocked rings, from a matte finish to a more chromalicious one, and it switched out the quirky wordmark for a new bespoke corporate typeface.

While I would have personally kept the old render of the rings, which look more sophisticated and subtle, I am probably one of the lonely souls to say good riddance to the old wordmark, which I have never liked. Neither letter works well with the other and there is no saving grace for that “d” unless someone were to tell me that it stands for a 6 or 9 and either of those numbers represent the number of pistons, or whatever other engine taxonomic detail, that made the first Audi run. But I doubt it. In exchange, the new Audi wordmark is set in the extended bold weight of Audi Type, a Roman and Extended type family commissioned by MetaDesign from Paul van der Laan and Pieter van Rosmalen. Along with being part of the new logo, Audi Type replaces Audi Sans, a modified version of Univers Extended.

奥迪标志历史:

AD518编译
Via:http://www.underconsideration.com/brandnew
奥迪德国官网:www.audi.de

延伸阅读:
MINI 汽车品牌重塑
谷歌启用全新标志
微软发布新LOGO
奥迪:扁平化的新标志

本文地址: http://www.ad518.com/article/2016/04/8953


 

 

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