挪威卑尔根艺术学院品牌重塑 New Identity for Faculty of Fine Art| Music and Design at University of Bergen| by Uniform

2017-12-21 18:55 Uniform 卑尔根 院校 挪威

http://www.ad518.com/article/2017/12/12723

挪威卑尔根艺术学院的渊源可以追溯到1905年,学院全称是Fakultet for kunst, musikk og design, UiB,英文全称为 Faculty of Fine Art, Music and Design at University of Bergen (好长的名字,简称就是KMD)。2017年初,卑尔根艺术与设计学院(成立于1996年)和格里格音乐学院(成立于1995年)并入卑尔根大学,遂称“卑尔根艺术学院”。

With roots going back to 1905, Fakultet for kunst, musikk og design, UiB (KMD for short, Faculty of Fine Art, Music and Design at University of Bergen in English) in Bergen, Norway, was established in early 2017 when the Bergen Academy of Art and Design (est. 1996) and the The Grieg Academy (of music, est. 1995) merged and became part of the University of Bergen. 

卑尔根艺术学院有130名教职员,为约600名学生提供本科、硕士和博士课程,学院致力于培育未来的艺术家、设计师、表演音乐家、作曲家、音乐治疗师、音乐学家、策展人以及音乐美术老师。新标志由奥斯陆的Uniform设计公司操刀。

KMD offers BA, MA, and PhD programs to approximately 600 students with a staff of 130, educating future artists, designers, performing musicians, composers, music therapists, musicologists, curators, and music and art teachers. The identity for KMD was designed by Oslo, Norway-based Uniform.

新标志的设计概念来源于“电压场Voltage Field”。以这个概念出发,阐述艺术领域(绘画、音乐和设计)的真相,从而形成一种固有的错乱,建立起一套充满活力的动态视觉体系。

The new visual identity is based on the concept of “Voltage Field”. This has been interpreted through the fact that the term in the field of art (art, music and design) forms an inherent chaos in a vibrant and dynamic logo system.

各个学院和分支机构的标志以脉冲的方式展开,变得更为清晰而有冲击力。新标志传达了创造力的本质——不可预测和充满矛盾的错乱承载者。

Logo versions expand and pulse from retracted and safe, to clear and powerful. The identity conveys the very nature of the creative faculty - a bearer of chaos with unpredictability and friction.

关于卑尔根:

卑尔根(Bergen)是挪威霍达兰郡的首府,也是挪威第二大城市,同时也是挪威西海岸最大最美的港都,被联合国评选为“欧洲文化之都”,这里气候温和多雨,是一座“雨城”。

2000年,卑尔根被选为9个欧洲文化城市之一。它的魅力展示在剧院,舞蹈,音乐,艺术,食品和展览会中。卑尔根的主要建筑物游览区在港口附近,北部则留存着许多中世纪汉撒同盟时代的古老建筑,南部则是现代化的购物街。

最设计编译

挪威卑尔根美术学院:kmd.uib.no

Uniform设计公司:www.uniform.no

Via:www.underconsideration.com/brandnew

本文地址: http://www.ad518.com/article/2017/12/12723


 

 

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