————————耐克概念店定制字体:OSLO

2018-03-15 12:46 Oh Yeah OSLO 挪威 耐克 Nike

http://www.ad518.com/article/2018/03/13249

 

OSLO是一款为耐克概念店专门定制的字体,由来自奥斯陆的Oh Yeah工作室设计。 

For a redesign of its Oslo store, Nike commissioned local graphic designer Hans Christian Øren, founder of Oh Yeah Studio, to convey the city in a typeface. Aiming to balance the visual languages of Nike, sports and Norway’s capital, the project saw Hans get away from his desk and into the city. “My approach was hands-on,” he describes. “To really understand how to do this, I had to get out. I couldn’t find that behind a screen – I had to use my senses and feel the city. Once I went outside it triggered my creativity. The best thing was to experience Oslo in a new way, walking around and re-experiencing Oslo, my perception of it changed and evolved.”

对于奥斯陆商店的重新设计,耐克委托当地的平面设计师,奥耶工作室的创始人汉斯·克里斯蒂安·奥伦以字体传达这座城市。为了平衡耐克,体育和挪威首都的视觉语言,该项目让汉斯摆脱了办公桌,进入城市。 “我的方法是亲力亲为,”他描述道。 “要真正理解如何做到这一点,我必须走出去。我无法在屏幕后面找到 - 我不得不用我的感官感受这个城市。一旦我走出去,它激发了我的创造力。最好的事情是以全新的方式体验奥斯陆,漫步,重新体验奥斯陆,感受它的变化和发展。“

 

After much research and development of a theme, which Hans refers to as “lines of sport”, he found inspiration in Bislett Stadium. “Bislett has a central place in Oslo’s history as an international venue for sports and public festivals,” Hans explains, so he has used the characteristic lines of the running track as a basis for the letterforms. This gave him a device to channel both Nordic minimal expression and Nike values, he says. “Some say it has the looks of the Mexico Olympics with a twist, and I’m not unhappy with that.”

经过大量研究和开发汉斯称之为“体育界线”的主题后,他在Bislett Stadium找到了灵感。 “Bislett在奥斯陆作为体育和公共节日的国际场地中占有中心地位,”Hans解释说,因此他利用跑道的特征线作为信件的基础。这让他有了一种可以传达北欧最小表达和耐克价值的设备,他说。 “有些人说,墨西哥奥运会的外观有些诡异,我对此并不感到不满。”

 

Through sketches and development, Hans played around with the shapes of the running track and how the lines could match together in a multitude of ways. He experimented with line thickness, angles and various forms, trying to find a system that worked for all the characters in the font. “Some shapes or angles just work for “o” for example, not “m” and “w” so that’s a process in itself,” says Hans, “but I felt the concept was solid, so I was positive it could work.”

汉斯通过素描和发展,演示了跑道的形状以及线条如何以多种方式搭配在一起。他尝试了线条粗细,角度和各种形式,试图找到一个适用于字体中所有字符的系统。 “有些形状或角度只适用于”o“,例如”m“和”w“,所以这本身就是一个过程,”Hans说,“但我觉得这个概念很稳固,所以我认为它可以起作用。 ”

 

The typeface has now been rolled out across the store, used in logos, posters and graphics, and emblazoned on walls and installations.

字体现已在商店中铺开,用于徽标,海报和图形,并印在墙壁和装置上。

 

 

 

“Oslo”是一种专门为Nike的概念店设计的字体。一个城市的形象可以用字体表达出来吗?更重要的是,你从哪里获得这份灵感?当然是在奥斯陆的街头角落!

耐克委托当地的平面设计师重新设计奥斯陆的商店,奥耶工作室的创始人汉斯·克里斯蒂安·奥伦以字体传达这座城市的魅力。为了平衡耐克、体育和挪威首都的视觉语言,汉斯摆脱了办公桌,走进城市。 

“我选择亲手操作、实践,”他描述道。 “要如何真正做到这一点,我必须走出去。我无法在屏幕后面解决问题,我不得不用我的感官感受这个城市。 一旦我走出去,它就激发了我的创造力。最好的事情是以全新的方式体验奥斯陆,漫步于城市里,重新体验奥斯陆,感受它的变化和发展。”

经过大量的研究和对主题的探索之后,他在Bislett Stadium找到了灵感。 “Bislett是奥斯陆举办体育运动和公共节日重要的国际场馆,”汉斯解释说,因此他将跑道线作为字母设计的基础。“有些人说它和墨西哥奥运会诡异的字母外观有点相似,但我对此并不感到不满。”

汉斯通过素描和修正,演示了跑道的形状以及线条如何是以多种方式搭配在一起的。他尝试了线条粗细、角度和各种形式,试图找到一个适用于字体中所有字符的系统。 “有些形状或角度只适用于‘o’,而不合适‘m’和‘w’,所以这本身就是一个过程,”Hans说,“但我觉得这个概念是可靠的,所以我认为它是可行的。”

字体最让人兴奋的一点是,它可以传达公司的价值观,展示杂志内容、商店所销售的商品。该字体现在已应用到商店、标志、海报和图形以及墻壁和装置中。

本文地址: http://www.ad518.com/article/2018/03/13249


 

 

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