————悉尼设计节新视觉形象 New Identity for Sydney Design Festival by Re

2018-04-10 12:10 RE 节庆 悉尼 澳大利亚

http://www.ad518.com/article/2018/04/13424

Sydney Design Festival is, as its name implies, a multi-day design festival in Sydney that “provides visitors with an opportunity to unpack design in all its forms” and has been running for 20 years now. This year’s identity was designed by local firm Re, who introduced a great sense of dimension and perspective through an otherwise basic type treatment where each line increases dramatically in size. This basic structure comes to life in the hypnotic animated GIF but also in clever uses of material and space like the pop-up invitation and step painting. The black-green-and-white color palette is bold and striking too, really giving this a hard-to-miss aesthetic. SEE FULL PROJECT

顾名思义,悉尼设计节就是在悉尼举办的一个为期数日的设计节,“为参观者提供了解开所有形式设计的机会”,并且已经运行了20年。 今年的身份是由当地Re公司设计的,Re通过其他基本类型的治疗方式引入了极大的维度和视角,每条线的规模都大大增加。 这个基本结构在催眠动画GIF中得到了体现,而且在弹出式邀请和步骤绘画等材料和空间的巧妙使用中也得以体现。 黑色和绿色的调色板也大胆而且引人注目,真是让人难以忘怀。 

 

It’s 2018. Dark Mofo is single-handedly powering Tasmanian tourism and cultural experiences are the new status symbol.
How do you reinvigorate design for a mass audience?

Don't call it a comeback.
Sydney Design Festival has been running for 20 years, making it one of the oldest design festivals in the world. However, having recently moved its event dates from September to March they risked becoming lost in Sydney’s busy cultural calendar. Our challenge was to create impact for the new brand to boldly announce their autumnal arrival.

Pushing design forward.
It was never going to be as simple as just creating something nice to look at. Sydney Design Festival needed a definitive purpose to push forward the boundaries of design, bringing cutting-edge ideas to a Sydney audience. Translating this purpose into the visual assets was essential. Complementing it with strong, evocative language was just as important.

Making a statement.
A stacked logo featuring different type sizes forms the basis of the refreshed identity. The words are designed to play with perspective, bringing a distant future ever closer. Working with Kubi Vasak, a Sydney based collage artist, we developed a lo-fi layered illustration style which spoke to the grass roots efforts of the festival. Together all these distinctive elements inform a bold and fresh identity for Sydney’s oldest design festival.

它是2018年。黑暗莫菲是一手推动塔斯马尼亚旅游和文化体验是新的身份象征。
你如何为大众观众重振设计?

不要说它是东山再起。
悉尼设计节已经运行了20年,使其成为世界上最古老的设计节之一。然而,最近将其活动日期从9月份改为3月份,它们有可能在悉尼繁忙的文化日历中迷失。我们的挑战是为新品牌创造影响力,以大胆宣布他们的秋季到来。

推进设计。
它永远不会像创造一些好看的东西那么简单。悉尼设计节需要一个明确的目标来推动设计的界限,为悉尼观众带来尖端的想法。将此目的转化为视觉资产是至关重要的。用强烈的唤起语言来补充它同样重要。

发表声明。
具有不同字体大小的堆叠标志形成了刷新标识的基础。这些词语的设计是为了展现角度,让更遥远的未来更加接近。与悉尼的拼贴艺术家Kubi Vasak合作,我们开发了一种低保真分层插图风格,向节日的基层工作人员讲话。所有这些独特的元素结合在一起,为悉尼最古老的设计节提供了大胆而清新的身份。

 

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悉尼设计节(Sydney Design Festival)是世界上最古老的设计节之一,2018年是悉尼设计节20周年。它为参观者提供了一个了解所有形式设计实践的机会,以揭示问题,过程和反应,并促进设计师和企业建立更密切的联系,帮助公众塑造未来。

 

Re工作室与MAAS(应用艺术与科学博物馆)开发了悉尼设计节的新视觉形象,使其脱颖而出,包括标志、响应式网站、活动节目、旗帜、海报、传单、邀请函等。他们认为,悉尼设计节需要一个明确的目标,推动设计的边界,为悉尼公众提供先锋创意。将此目的转化为视觉资产是至关重要的。

 

 

台阶,给人一种上升的、前进的感受,是很容易被理解的概念。标志由不同字体大小堆叠的形式呈现,以一种阶梯式上升的角度,用这种独特而强烈的图形特征,展现设计可以让遥远的未来更加靠近。这是一个具有过程感与情绪化的前瞻性视觉语言。

 

这个品牌视觉的力量在于以可理解的概念形式,表现了应用的创造性和多学科性,涵盖了图形、材料、环境和数字,是设计多语境的一种表达。Re工作室与悉尼的拼贴艺术家Kubi Vasak合作开发了一种低保真分层插画风格。为非设计创意人士提供了一个引人注目的视觉和交流的切入点。

 

官网:sydneydesign.com.au

官网:re.agency

本文地址: http://www.ad518.com/article/2018/04/13424


 

 

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