——三菱新标志:史上最低调的公司

2019-02-25 01:12 Kontrapunkt 三菱 汽车

http://www.ad518.com/article/2019/02/15005

偶然在kontrapunkt的网站上看到他们为三菱汽车设计了新形象。

作为全球标语,Drive your Ambition功能是三菱汽车品牌的中心或核心。 从2017年10月开始,它在广告和促销传播中与三菱汽车公司商标一起展出。

 

The challenge

Design a global brand identity system. To reposition the Mitsubishi Motors brand in line with a new strategy of connecting with car owners at an emotional level to bring out feelings of status and authenticity. Together with their design team, we created a solution to help them achieve this goal and guide the brand visually.
The outcome

Global brand identity system, including

Brand story and narrative
Visual identity
Bespoke typeface
Identity guidelines
Interior & exterior dealer store design worldwide
Signage system
Packaging guidelines

挑战

设计全球品牌识别系统。 重新定位三菱汽车的品牌,以符合在情感层面与车主联系的新策略,以展现身份和真实感。 我们与他们的设计团队一起创建了一个解决方案,帮助他们实现这一目标,并在视觉上引导品牌。
结果

全球品牌识别系统,包括

品牌故事和叙事
视觉识别
定制字体
身份指南
全球内部和外部经销商店设计
标牌系统
包装指南

 

 

 

 

 

This year Mitsubishi Motors celebrates the 100th anniversary of the Model-A, the first Mitsubishi car and the first Japanese car designed with series production in mind. The Model-A paved the way for Mitsubishi's ambition to explore new automobile territories and push engineering boundaries for the next 100 years to come…

… From the pioneering 4-wheel-drive PX33 in 1936, to the start of electric mobility R&D in 1966.

From numerous engineering innovations (direct injection petrol engines, engine balance shafts, Super-All Wheel Control…) to endless demonstrations of ability & reliability through racing at the highest level with Pajero and Lancer Evolution;
… From exploring unchartered territories (Outlander PHEV in 2012) to bringing quality motoring to emerging markets (XPANDER in 2017)

… From 1917 to 2017 and beyond.

A Renewed Brand Strategy

As part of the holistic renewal of its Brand – the first all-encompassing corporate endeavor in nearly two decades - MMC underwent a thorough process, looking to both its rich and unique heritage and its ambitious plan for the future, to define a strategy that emanates from the Brand's inner essence while meeting the aspiration of its stakeholders – its 'Drivers' – inside the Company as well as outside.

A clear statement of MMC's progressive commitment to innovation and discovery with a progressive vision of a sustainable future, this renewed Brand strategy is supported by an impressive portfolio of MMC engineering firsts, a never extinguished passion for all forms of mobility - on road and off road - as well as the foresight brought by a unique pedigree going back 100 years to the first vehicle launched to the world under the Mitsubishi brand.

All in all, the key building blocks for the 'Ambition to Explore' Brand strategy combine an adventurous and progressive mindset blending four essential ingredients:

The Mitsubishi Pedigree - it's been a visionary part of Mitsubishi's DNA for 100 years, and is highly inspirational for employees, customers, and wider stakeholders, inside and outside the MMC world.

The Mitsubishi stance on technology and design - resulting in inspirational design and product features, with a solid future vision for product development and sustainability.

The Mitsubishi take on global business - ambition and exploration are key to business development in a fast-moving global economy increasingly geared towards long-term sustainable growth in a connected world.

The Mitsubishi bond with its customers - who want to move up and drive forward and welcome a mobility brand that helps them realize their ambitions for their family and the planet.

An Adventurous and Progressive Brand – the Product Evidence

Deeply rooted in Mitsubishi's inner essence, the “Ambition to Explore” Brand strategy finds its best expression in the vehicles its engineers and designers have developed over the years, often challenging accepted frontiers…

 

1917年至2017年

今年三菱汽车庆祝Model-A诞生100周年,这是第一辆三菱汽车和首款以系列生产设计的日本汽车。 Model-A为三菱在未来100年内探索新汽车领域和推动工程界限的雄心铺平了道路......

......从1936年开创性的四轮驱动PX33到1966年电动汽车研发的开始。

从众多工程创新(直接喷射汽油发动机,发动机平衡轴,超级全轮控制......)到通过Pajero和Lancer Evolution在最高级别赛车中进行无限的能力和可靠性演示;
...从探索未知领域(2012年欧蓝德PHEV)到为新兴市场带来优质汽车(2017年XPANDER)

......从1917年到2017年及以后。

更新的品牌战略

作为其品牌整体更新的一部分 - 近二十年来第一次全方位的企业努力 - MMC经历了一个彻底的过程,既有丰富的独特传统,也有雄心勃勃的未来计划,定义了一个发布的战略。来自品牌的内在本质,同时满足其利益相关者的愿望 - 其“驱动力” - 在公司内部以及外部。

MMC对创新和发现的渐进承诺以及对可持续未来的进步愿景的明确声明,这一更新的品牌战略得到了令人印象深刻的MMC工程组合的支持,对所有形式的移动性的永不熄灭的激情 - 在道路和越野 - 以及在100年前以三菱品牌推向世界的第一辆车的独特血统所带来的远见卓识。

总而言之,“探索野心”品牌战略的关键组成部分结合了冒险和进步的思维方式,融合了四个基本要素:

三菱谱系 - 它已经成为三菱DNA的一个有远见的一部分100年,并且对MMC世界内外的员工,客户和更广泛的利益相关者都非常鼓舞人心。

三菱在技术和设计方面的立场 - 产生了灵感的设计和产品功能,对产品开发和可持续性有着坚实的未来愿景。
 
三菱承担全球业务 - 雄心和探索是快速发展的全球经济中业务发展的关键,全球经济日益面向互联世界的长期可持续增长。

三菱与客户建立了联系 - 他们希望提升并推动一个移动品牌,帮助他们实现对家庭和地球的抱负。

一个冒险和进步的品牌 - 产品证据

深深植根于三菱的内在本质,“探索的雄心”品牌战略在其工程师和设计师多年来开发的车辆中找到了最佳表现,经常挑战可接受的领域......

 

 

 

 

Mitsubishi Motors Corporation wants to do a bit of a refresh by introducing a new exterior and interior design to around 5,000 dealerships worldwide. This move is in line with the Japanese automaker’s new tagline dubbed as “Drive your Ambition.”

Based on the images, Mitsubishi’s new dealerships will feature a black, white, and gray exterior colors along with red dynamic lines. From the looks of it, we think that this new color scheme looks better as compared to the current colors that Mitsubishi dealerships in the Philippines have. It also makes the structure look more premium and luxurious.

Inside, Mitsubishi says the showroom is designed to “provide better customer experience” while the brand’s car model line-up will be the centerpiece of the interior. The new design also intends to give customers a “coherent experience.”

“Our brand is evolving and we need to reflect this in each and every customer touch point. So we are implementing the new dealer identity to ensure that the customers can experience a consistent Mitsubishi-ness including look & feel, and service quality of Mitsubishi Motors wherever they are in the world,” said Mitsubishi Motors Senior Vice President of Global Marketing and Sales Division Guillaume Cartier.

三菱汽车公司希望通过向全球约5,000家经销商引入新的外观和内饰设计来进行一些更新。此举符合日本汽车制造商的新标语“驾驶你的雄心壮志”。

根据这些图片,三菱的新经销商将采用黑色,白色和灰色外观颜色以及红色动感线条。从它的外观来看,我们认为这种新的配色方案与三菱经销商在菲律宾的当前颜色相比看起来更好。它还使结构看起来更加豪华和奢华。

在内部,三菱表示,该展厅旨在“提供更好的客户体验”,而该品牌的汽车模型阵容将成为内饰的核心。新设计还旨在为客户提供“连贯的体验”。

“我们的品牌正在不断发展,我们需要在每个客户接触点上反映出这一点。因此,我们正在实施新的经销商身份,以确保客户可以体验到三菱汽车在世界任何地方的外观和感觉,以及三菱汽车的服务质量,“三菱汽车全球营销和销售高级副总裁Guillaume Cartier部门。

 

Via:https://www.kontrapunkt.com/work/mitsubishi

Via:https://media.mitsubishicars.com/releases/mitsubishi-motors-unveils-new-brand-strategy-tagline-drive-your-ambition-brand-renewal-for-the-next-century?query=phev&page=5

Via:https://www.carguide.ph/2018/07/mitsubishi-set-to-introduce-new-look.html

本文地址: http://www.ad518.com/article/2019/02/15005


 

 

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