“哥伦比亚之花”视觉形象 Identity for Flowers of Colombia by SmartBrands

http://www.ad518.com/article/id-12525

 

(Est. 2017) “Flowers of Colombia is an initiative of Asocolflores from Colombia that promotes inspiration through the flowers by searching beauty and by being vanguardist. Asocolflores (Asociación Colombiana de Exportadores de Flores, “Colombian Association of Exporters of Flowers”) represents 75% of sales to 89 countries in the world. National and international union representation, and participation in committees that involve Colombian floriculture.”

“哥伦比亚之花(Flowers of Colombia)”是哥伦比亚花卉出口商协会2017年发出的一项倡议,通过寻找美丽和充当先锋主义者,来促进花朵的灵感。 哥伦比亚花卉出口商协会销往全世界89个国家的的花卉占了该国的75%,协会在国内和国际代表代表成员参与各种花艺活动。这套视觉形象来自波哥大的 SmartBrands 设计公司。

 

We evolved the name Flowers of Colombia , which clearly and balancedly expresses the product and its origin. The symbol captures the concept of diversity by integrating different types of flowers and foliage, which together form an open flower or a bouquet. In a more imaginative way, it can be interpreted as a person giving or receiving flowers.

我们逐渐形成了“哥伦比亚之花”这一名称,它清晰、平衡地表达了产品及其来源。标志表达了多样性的概念,通过整合不同类型的花朵和叶子,形成一个开放的花朵或花束,用一种更富有想象力的方式,它可以解释为赠送或接受鲜花的人。

The visual language is based on "floral compositions" that harmonize with the symbol and find their inspiration in scissors drawings by Henri Matisse . It is a dynamic language that emphasizes diversity and gives the brand an artistic, organic and contemporary character.

这种视觉语言以“花作”为概念,与图形标志相协调,并可从中找到亨利·马蒂斯(Henri Matisse)剪纸作品的影子。这是一种强调多样性的动态视觉语言,赋予品牌以艺术性、有机性和当代性的特质。

 哥伦比亚花卉出口商协会旧标志的应用,口号是:“Land of Flowers”。

旧标志的应用

关于哥伦比亚花卉出口商协会:

哥伦比亚花卉出口商协会(Colombian Association of Exporters of Flowers)成立于1973年,是该国花卉业的重要贸易组织,是哥伦比亚花卉从业者与政府间沟通的平台。协会一直致力于提升产业的群体利益,最大限度地改善产业和环境的认证标准,并关注花卉业的可持续性发展和花卉种植者工作环境的改善。哥伦比亚是世界花卉出口第二大国,仅次于老牌花卉王国的荷兰。

最设计编译
Via:www.underconsideration.com/brandnew
SmartBrands 设计公司:www.smartbrands.com.co

 

 

本文地址: http://www.ad518.com/article/id-12525

 

 

猜你喜欢



热门 TAG


 

 

 

最新


 

热图

 

 

本周排行