1977年，一个小小的药剂配方店在巴西库里蒂巴诞生，今天，O Boticário单单在巴西就有2500余家店面，并有70家分布于15个国际都市的分店，另外还有像百货大楼一样的超级商场。本月初，O Boticário发布了Futurebrand圣保罗分公司设计的全新形象，Futurebrand也为总公司设计了logo。
In May of 2010 we reported on the introduction of a new corporate identity for Grupo Boticário, the parent company behind consumer brand O Boticário, which covers more than 600 products in body care, female fragrances, home spa, make up, male fragrances, man care, and skin care. I’m recycling some of the introduction from that post: Originally a small prescription pharmacy that started in 1977 in the city of Curitiba, Paraná in Brazil, O Boticário has 2,500 stores in Brazil alone, 70 across 15 other world cities, and presence in multiple sales points like department stores. Earlier this month, O Boticário introduced a revised identity designed by the São Paulo office of Futurebrand, who were also responsible for the parent company logo.
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