http://www.ad518.com/article/2023/06/17029
Image Credit: LUNG-HAO CHIANG
黑玉咖啡品牌视觉概念以翡翠为灵感，主视觉结合了咖啡豆和翡翠的外形。 简洁干净的视觉符号，给人更多的想象空间。
这套设计充满了对咖啡风味的想象，咖啡就像一颗未经打磨的宝石，经过研磨和提取，呈现出不同的光泽和气质。翡翠纹理的方式用在包装上，抽象地展示了不同地区的咖啡风味，暗示消费者这是一颗可能具有花香和果香的咖啡宝石。
形象设计设计来自 LUNG-HAO CHIANG。
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Image Credit: LUNG-HAO CHIANG
Source: https://packagingoftheworld.com/2022/05/heyu-coffee-visual-identity-design.html
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