http://www.ad518.com/article/2023/09/14407
澳門設計周2018
花原正基設計展
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花原正基 Masaki Hanahara
日本設計新星
SHISEIDO資生堂藝術創意總監
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花原正基的設計追求視覺的沖擊，突破大眾對美容保養品舊有的廣告常規。在他操刀下的廣告，能充分反映設計師對生活的細緻觀察力。活靈活現的表現一個睫毛夾，賦予廣告震撼的視覺效果；他創作「LINK OF LIFE展」的系列，更能引發觀眾深入的聯想。
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花原正基，1979年出生於福岡縣。 2005年九州藝術工程學院研究生畢業，同年加入資生堂宣傳部。負責資生堂的企業廣告和 MAQuillAGE（子品牌）等藝術指導，2017年以IOT（Internet of things）產品在 SXSW (South By Southwest)參展。
主要獲得的獎項有：ONE SHOW、CLIO AWARDS、NEW YORK FESTIVALS、LONDON INTERNATIONAL AWARDS、ADFEST等。
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花原正基第一次海外展覽正式登陸本屆澳門設計周
將日本著名品牌的廣告設計展現在大家眼前
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2018.11.2-10
澳門設計中心
Macao Design Week 2018
Masaki Hanahara Design Exhibition
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Masaki Hanahara
Japan Rising Star
Associate Creative Director of Creative Division in Shiseido
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Masaki Hanahara's works always comes with great visual impact, breaking through the constant impression of cosmetics advertising. The lifelike eyelash curler is one great expression and the "LINK OF LIFE Exhibition" will trigger your inspirations, truely reveals his keen observation to living.
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Masaki Hanahara, born in Fukuoka in 1979. Completed the postgraduated programme from Kyushu Institute of Design and jointed SHISEIDO as a graphic designer in 2005. Starting out taking charge of art direction of MAQUillAGE (Sub-brand) as well as the Global SHISEIDO brand. In recently years, his work expanded to interactive design, transcend media borders, the IOT (Internet of things) product was presented in SXSW (South of Southwest) Conference & Festival last year.
Awarded both in Japan and abroad: NEW YORK ADC Gold and Silver Award. The One Show Gold and Silver Award, D&AD Wood Pencil, red dot award and JAGDA New Designer Award.ONE SHOW、CLIO AWARDS、NEW YORK FESTIVALS、LONDON INTERNATIONAL AWARDS、ADFEST, etc.
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The first ever aboard exhibition of Masaki Hanahara is now arrived the Macao Design Week 2018, bringing forwand the advertisement design of Japan well-known brand.
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2018.11.2-10
Macau Design Centre
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